Investing, made simpler for everyone.

01 · The problem

Just another stock app, built for experts

• Too much information on every screen, with key details hidden under dropdowns.
• Designed for experienced investors, so beginners felt lost.
• No suggestions tailored to the person using it, and nothing that made it easy to replace.

Goal: make it friendly and intuitive, add smart insights and plain-language filters, and give people a simple score to judge a stock.

02 · Who it's for

Four kinds of investors, one app

Research grouped users into four types. Speed and insight mattered to all of them; the rest differed. On the right, sign-up asks which one you are and tailors the app to match.

03 · Key decision

One score instead of ten indicators

Problem

Beginners couldn't read technical indicators, and the important ones were buried.

Change

A Crest score from 0 to 100 sits next to the price, with a one-line reading and Buy and Sell right below.

Why

It gives an entry-level investor a quick, honest signal before they decide.

04 · Key decision

See the trade-off before you trade

Problem

People struggled to judge what a trade meant for them personally.

Change

Insights show the likely outcome of buying or selling, using what you already own, plus a plain SWOT summary.

Why

Hypothesis from research: markets are hard to grasp for beginners, so show consequences, not raw data.

05 · Key decision

An order form that hides what you don't need

Problem

The old order form showed every field at once.

Change

Common choices up front, advanced options behind one switch, and the total cost always above the button.

Why

Fewer mistakes, and nobody is surprised by what they pay.

06 · Key decision

Portfolios and watchlists, managed together

Problem

Portfolios and watchlists were separate modules, and stocks had to be managed one by one.

Change

Both live in Holdings. Tap and hold to select several stocks, then move, compare or remove them in one go.

Why

Both are lists of stocks, so they should behave the same way.

07 · Key decision

News you can read, or listen to

Problem

People dropped off long articles.

Change

Every story opens with a two-line summary, or a short voice version read aloud. Stocks in the story link straight to their pages.

Why

Staying informed shouldn't take ten minutes.

09 · Real data integration

Real prices, so the design meets reality

The prototype runs on real NSE closing prices.

Why

• Mock data is always tidy. Real data shows whether the design holds up with long company names, big price swings and Indian number formats like ₹1,49,05,641.
• Markets change. Since the 2020 case study, Tata Motors split into two companies and Agro Tech Foods became Sundrop Brands, and the prototype reflects that.
• Reviewers can trust what they see: charts show real price history instead of made-up curves.

How it works

1. NSE publishes the day's pricesOfficial end-of-day reports from the National Stock Exchange.
2. An open-source project collects themThe eod2_data project on GitHub turns the reports into tidy files.
3. A morning check looks for new pricesEvery day at 8:58 AM IST, an automated job runs and checks the numbers.
4. This prototype updatesOnly when there's something new. If a check fails, the page keeps the last good prices.

Trade-offs

Daily, not live

Published pages can't call outside websites, and free live feeds are unofficial and break without warning. Official daily closing prices were the reliable choice.

Practice trades

Real orders need a SEBI-registered broker and real KYC, so buying and selling stay in practice mode on purpose.

Known gaps

Index levels and BSE-only stocks aren't in this data, so they're clearly labelled as sample.